Ready to level up your art?

Take your art to the next level and design products that sell in major retailers – without spending money + time on inventory.

The License & Launch Master Course launches FEBRUARY 29!
Sign up below to be notified for Earlybird pricing!
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You want someone to help launch your line, but you don’t know WHERE to start, WHO to contact, and HOW to pitch your art 

I’m Angela Staehling


I help artists find the confidence + skills they need to launch their artwork on products from studio to store with a clear strategy, networking “know-how” and a whole lotta fun!

Angela Staehling

–   C O L L A B O R A T I O N S   –

Art Licensing Companies

Take the headache out of DESIGNING, MANUFACTURING, + SHIPPING your own products and let someone else do that for you – with no money outgoing.

Welcome to the World of – ART LICENSING

Stationery for art licensing

ART LICENSING MAY BE PERFECT FOR YOU IF: 


  • You’re an artist! Period.

  • You want to create a source of income from your art 

  • You want to work from home

  • You want to create products from your art without any outgoing manufacturing costs

  • You’d like someone else to do the heavy lifting while you focus on the creative side

But, HOW do we get into art licensing, or level up our current licensing?

WE CREATE ART THAT’S TRENDING + MARKETABLE 

WE BUILD A STRATEGY TO ATTRACT THE RIGHT CLIENTS

WE PITCH CUSTOMIZED PORTFOLIOS FOR EACH CLIENT

I PROMISE –


It’s easier than you think! 

 

But perhaps you:

  • Have no idea where to start, who to contact, and what to say

  • Don’t know where to find licensing companies

  • Keep hearing that the market is oversaturated

  • Are struggling to find your unique artistic voice

  • Aren’t sure how to organize your various styles to create a cohesive brand

Home decor samples of art licensing
Travel illustrations

Or you: 

  • Think that art licensing is all about creating repeat patterns

  • Feel that licensing or agent contracts are overwhelming and intimidating

  • Don’t know how to design a licensing portfolio

  • Are afraid of looking unprofessional

  • Don’t know what’s trending or marketable

  • Need guidance and have follow-up questions along the way

  • Think you’re past your prime

Never! My mom just scored her first licensing deal (at Bealls stores, no less) at the youthful age of 80 years old!

Friends, we got this! 


 

I’m here to take the guesswork out of *all the things* and GUIDE YOU THROUGH EACH STEP of the art licensing journey.

 

Angela Staehling

24 YEARS OF ART LICENSING

I’m launching a step-by-step plan to simplify the process of getting your art on products 

T H E  B E S T  P A R T ? 

✶  ✶  

I’ve teamed up with ART DIRECTORS from key licensing companies to give you the inside scoop on which styles + themes they need for their next product launch! 

home decor and gifts for art licensing

But first things first:


FIRST IMPRESSIONS MATTER 

Let’s make sure we put our best foot forward to WOW these art directors (and all the other ones out there) and make our portfolios top-notch! 

I WILL HELP YOU


Pitch portfolios that art directors actually want to see

 

What does that mean? You guessed it! No two art directors, or licensing companies, are alike. So let’s not send them all the same portfolios. No time for AI-looking (artificial intelligence) portfolios where everything looks vanilla. 

Art supplies

Are You Ready To Elevate Your Art?

+ LAUNCH PRODUCTS IN STORES YOU LOVE?

I N T R O D U C I N G

License & Launch logo
License & Launch computer

The self-paced online course designed to launch you from being a HOBBY artist to an ACCOMPLISHED artist

 

LAUNCHING FEBRUARY 29

MAKE ART, STRESS LESS


Once inside, you’ll confidently learn how to:

  • Conquer limiting beliefs + fear of rejection

  • Develop a brand style + leverage multiple styles

  • Spot trends + create art for marketable themes

  • Find licensing companies + art directors

  • Design customized portfolios for clients

  • Build an Art Licensing Strategy to maximize profits

  • Pitch your portfolio + email etiquette

  • Decide if you need an art agent or rep yourself

  • Properly digitize your art + organize your files

  • Negotiate contracts based on leading industry rates

  • Protect your artwork from copyright infringement 

portfolio templates

Here’s What You’ll Get Inside LICENSE & LAUNCH

VIDEO LESSONS

Go on a journey from start to finish from the comfort of your own home with closed-caption videos

ART DIRECTORS

Get ongoing design briefs from leading art directors in different sectors of the industry

CREATIVE WORKSHEETS

Move from stuck to inspired with action-driven worksheets in every module

TEMPLATES

I’ve got you covered be it crafting your portfolio, email outreach, or even copyright infringement notices

CONTRACT ASSISTANCE

Sometimes you’ll need your own art licensing contract and I’m gifting the very template I use myself

RESOURCE GUIDES

From popular art licensing themes + industry rates, to trade shows, agency lists, + trend reports

PRIVATE COMMUNITY

You’ll have access to a community of like-minded students where you can build relationships + ask questions

LIFETIME ACCESS

Keep coming back whenever you need a refresh on any particular topic + have access to all updates

PORTFOLIO REVIEW

Schedule a 1:1 portfolio review with me. We can address any topic you’d like about your portfolio

The License & Launch Course

Will Teach You Everything You Need To Know About Art Licensing 

(Value: $1,997)

★ PLUS, YOU’LL GET ALL OF THESE BONUSES (Value: $1,939) 

  • Email Templates to confidently pitch yourself to licensees

  • Checklist of Top Licensing Agents to save you time when researching

  • Art Assets Spreadsheet to keep track of your art for licensing + pitching to licensees

  • 1:1 Portfolio Review with Angela to make sure your portfolio is in tiptop shape for pitching

  • Access to Angela’s Portfolio PDFs that she’s submitted to licensees and see why they stand out

  • All of Your Questions Answered in our private community

Art licensing spreadsheet
Client list for licensing portfolio
  • Collection Checklist to save time on what you need to include in your portfolios

  • Portfolio PDF Customizable Template to easily insert your art and look professional

  • Branding Sheet Template to set you apart as a highly marketable artist for retailers

  • Checklist of Industry-Standard Royalty Rates across all product categories to make sure you earn your worth

  • Email + Phone Scripts to track down art directors’ contact information

  • Email Templates to confidently pitch yourself to licensing agents

  • Artist Agreement Template to use with licensees who don’t have their own contract

  • Checklist of the Top Trade Shows to attend to network with art directors

  • In-Person Scripts so you know what to say (and not say) when attending trade shows and meeting with art directors

  • Checklist of Most Popular Art Licensing Themes that art directors are continually looking for

  • Art Licensing Strategy Spreadsheet to keep track of your licensing to further monetize your art + brand

  • Copyright Infringement Templates to settle any disputes in your favor

art licensing contracts

★ LAUNCHES FEBRUARY 29 ★

ONE-TIME PAYMENT

$1,997   $1,597  


Earlybird Discount: 
$400 OFF 


Expires March 8, 2024, at midnight (PST)
 
• Lifetime Access to License & Launch
• 1:1 Portfolio Review with Angela
• Art Directors’ Design Briefs
• Resources, Contracts, + Templates
• Private Art Community
  

PAYMENT PLAN

$599   4 interest-free payments of $499*

*Available on AfterPay 


Earlybird Discount: 
$400 OFF 


Expires March 8, 2024, at midnight (PST)
 
• Lifetime Access to License & Launch
• 1:1 Portfolio Review with Angela
• Art Directors’ Design Briefs
• Resources, Contracts, + Templates
• Private Art Community

 

Did I Mention?

You Don’t Have To Design Patterns If You Don’t Want To ;-)

With 24 years in art licensing, 99% of my portfolio has no surface pattern designs

art licensing guide

By the end of this course, you will have:


  • A full step-by-step blueprint to follow – no more second-guessing what to do next!

  • An understanding of what art licensing agents + licensees are looking for and how to help them succeed (which helps you succeed!)

  • A fully-formed portfolio that you’ll be proud to pitch to anyone and everyone

  • Your own personalized strategy to go forth into the art licensing industry with confidence + clarity

WHO WOULD BENEFIT FROM LICENSE & LAUNCH?

  • Artists of all experiences (even those who struggle to call themselves artists)

  • Art Licensors who know the biz but are struggling to find + secure more licensing deals

  • Artists who have never ventured into the biz of art licensing at all

  • Product designers who don’t want the hassle of wholesale, print-on-demand, or inventory 

 

WHO WOULD NOT BENEFIT FROM LICENSE & LAUNCH?

  • The one thing you won’t get from this course is guidance on HOW to paint or create art, such as a watercolor or Procreate tutorial. It’s assumed that you already know how to create art – even if it’s in your living room, by yourself, and has never been seen by another living soul.

I N S I D E 

License & Launch logo

ART LICENSING: 101


Art Licensing Vocabulary • Conquering Fear + Self Doubt • Generating Multiple Income Streams • Setting + Achieving Your Art Licensing Goals

BRAND STYLE + PRODUCT CATEGORIES


Product Categories • How Retailers Source Artwork • Your Brand Style • Understanding Product Design vs Surface Pattern Design • Pitching Multiple Styles • Design These Themes • Spotting Trends 

DESIGN YOUR PORTFOLIO


Overview of Art Licensing Portfolio + What to Include • Choosing the Right Pieces + Creating Collections • Digitizing Your Art • Designing Your Portfolio • Simplifying Your Digital Art Workflow

AGENTS + SELF-LICENSING


Pros + Cons of Using an Agent • Understanding Agent Fees • Finding the Right Agent • Pitching Yourself to an Agent • Responsibilities of Self-Representing • Both Working With an Agent + Self-Licensing

ART LICENSING STRATEGY


Key Considerations in Art Licensing • Understanding Industry Rates •  Ultimate Guide to Setting Up Your Art Licensing Strategy • Finding the Right Licensees • Crafting the Perfect Pitch

CONTRACTS + COPYRIGHT


Understanding Your Contracts • How to Spot Red Flags in a Contract • Using Your Own Contract vs Licensee’s • Negotiating Your Contracts • All Things Copyright 

RESOURCE GUIDE + TRADE SHOWS


Trade Show Etiquette • Guide to Top Trade Shows • Art Licensing Resources • Portfolio Review • Course Wrap Up
JOIN THE WAIT LIST

✶  THIS COULD BE YOU!  ✶

CINDY

I have been a professional artist selling my original oil and acrylic paintings for the past 20 years. After completing Angela’s licensing course, I see new opportunities for income through licensing my art. Angela’s breadth of knowledge and experience in licensing is amazing. The course is laid out in a logical, organized manner and is easy to follow. From basic vocabulary to creating your own licensing strategy, Angela covers everything you need to know, step-by-step, to get started with licensing your art. I feel inspired and confident to move ahead with my licensing strategy after completing this course. Thank you, Angela!

cindyvener.com

NANCY

I am amazed at the breadth of knowledge that Angela has with regard to licensing her art and her desire to help others do the same. She guided me in such a venture, and now I can proudly say that I am licensed with Beall’s stores. I’ve been painting in different medias for many years and never ever thought about licensing my work, especially at my age. I’m a retired woman, in my senior years, and I’m looking forward to more licensing! Thank you!

nancybarbaro-art.com

AVA

As a young artist, I wasn’t sure how I could earn money from my artwork. Angela helped me to understand how art licensing works, and how I could share my art with the world. After working with Angela, I now understand how to pitch my designs and create a licensing portfolio! She helped me understand what buyers are looking for and how to tailor my art style for licensing. Angela is super friendly and supportive and was with me each step of the way. I know she’s rooting for me. Thank you, Angela!

Ava B.

Frequently Asked Questions

 

Have more questions? Feel free to email me at: [email protected]